| Posted by Miks Ulmanis
Our long-term plan is to become a legal document one-stop shop. But we wanted to start with one thing, make it worthwhile to our clients and only then grow our product basket.
It took us 14 days to code our MVP. And we launched it in April 2022, two weeks before a startup demo day at the most prominent student business incubator in Latvia, where we won 3rd place in a pitching battle.
During those 14 days, we also got 19 registered and 6 paying customers.
However, it took us 7 months to prepare the legal algorithm for our MVP while we were working full-time jobs.
Here is how we did it (original founders having no coding skills).
The idea was born in September 2021 when my wife (lawyer and certified data protection specialist) created privacy policies for local clients in Latvia.
We quickly added the 3rd member to our team - a lawyer (and a good friend) with previous experience in LegalTech startups.
Now the hard part. None of us are developers. We need a technical co-founder. But we couldn't find one. Also, software development firms were either busy or out of our budget.
We started building the logic of our product using a no-code tool. However, we quickly realised that we won't be able to make a functioning MVP this way and get the first paying clients. We also needed speed to stay motivated.
Initially, when we joined a local business incubator, it was purely for financial reasons. But we got much more.
Something that we did not expect was an interview with the incubator that was later posted online and on social media. This way, we received a few new backlinks from a reputable site and some organic traffic.
There was one final deadline - demo day (with monetary prizes) where we needed to showcase our MVP. This helped us to focus on that date and speed up our road to the MVP.
At this point, we already had:
Now our idea was more attractive to developers. And we had some spending power with grants and co-financing opportunities.
This resulted in success. We found a developer within our personal network who agreed to join as an equity partner. It was 2 weeks before the demo day.
Once we had a developer, we set to work on our MVP.
This was our initial list of tasks:
We had precisely 2 weeks to the demo day.
To speed things up, we hired another junior developer on Upwork. Together with our main developer, they coded the MVP in about a week. And then polished/tested it in another week.
While we were building the MVP, we also started selling our product. We had to manually finish some parts of the privacy policies because they still needed to be coded. Our efforts resulted in 19 registered users and 6 paying customers when we presented on the demo day.
Needless to say, those were very productive 14 days for all of us.
Initially, we sold to founders that we personally knew and to other businesses at the incubator. No paid advertising.
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